As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. – Simon Mainwaring
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Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring
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