There are many in this old world of ours who hold that things break about even for all of us. I have observed for example that we all get the same amount of ice. The rich get it in the summertime and the poor get it in the winter. – Bat Masterson
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi
