There is a fundamental shift that social media necessitates in business today – the need to transition from Me First to We First thinking. – Simon Mainwaring
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. – Simon Mainwaring
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. – Simon Mainwaring
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. – Simon Mainwaring