Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. – Simon Mainwaring
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. – Simon Mainwaring
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes its good to put the paddle down and just let the canoe glide. – Simon Mainwaring
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring