Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. – Simon Mainwaring
What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring
The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. – Simon Mainwaring
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism. – Simon Mainwaring