Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
The rich are different. Their wants are very high maintenance. Theyll pick eye color and hair color, all the way down to what she does for a living, what school she went to. Their list can be extremely long. But at the end of the day, dating is dating, because theyre human beings. – Patti Stanger