Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy