Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
Im not in the business of becoming famous. And thats the advice I give to younger aspiring actors. Work onstage and do the little roles. In the end its not important to be seen. Its important to do. Theres a lot of disappointment in this business, but my family keeps me grounded. – Kristen Bell