The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
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Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
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