Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
When people in stadiums do the Wave, its the group-mind collective organism spontaneously organizing itself to express an emotion, pass time, and reflect the joy of seeing the rhythms of many as one, a visual rhyming or music in which everyone senses where the motion is going. – Jerry Saltz