Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In todays world of social media and smart phones, this is easy to do. – Simon Mainwaring
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism. – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring
For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, its office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce. – Tom Peters