Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. – Simon Mainwaring
Not since the digital revolution in the early 90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. – Simon Mainwaring