Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. – Simon Mainwaring