What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live. – Simon Mainwaring
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. – Steve Jobs