Poetry cant cure cancer, but it can save your life until you die. – Maurice Saatchi
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi
The great book for you is the book that has the most to say to you at the moment when you are reading. I do not mean the book that is most instructive, but the book that feeds your spirit. And that depends on your age, your experience, your psychological and spiritual need. – Robertson Davies