Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
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Other Quotes from
Intelligence
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Like many intellectuals, he was incapable of saying a simple thing in a simple way. – Marcel Proust

Category:
Intelligence

Our intelligence community needs better coordination of operations and exchange of information, and thats why we need an overall director of national intelligence and a national counterterrorism center. – Jim Ramstad

Category:
Intelligence

Wherever smart people work, doors are unlocked. – Steve Wozniak

Category:
Intelligence

Prince Charles is an absolute Mountbatten. The real intelligence in the royal family comes through my parents to Prince Philip and the children. – Lord Mountbatten

Category:
Intelligence

Random Quotes

One lesson you better learn if you want to be in politics is that you never go out on a golf course and beat the President. – Lyndon B. Johnson

Category:
Politics

Insofar as international law is observed, it provides us with stability and order and with a means of predicting the behavior of those with whom we have reciprocal legal obligations. – J. William Fulbright

Category:
legal

Look deep into nature, and then you will understand everything better. – Albert Einstein

Category:
Nature

Judy, we think that since the 11th of September, 2001, weve faced a similar heightened threat level. And weve been enhancing both the exchange of intelligence and security information and the assessment of that information, because thats the crucial element. – David Blunkett

Category:
Intelligence