Logo
Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
Read Quote
Other Quotes from
Intelligence
category

I sought Ben Affleck because I needed an everyman for this role. Ben appeals to men and women. He gives you a sense of intelligence, the notion of a guy who can think on his feet. – John Frankenheimer

Category:
Intelligence

Judy, we think that since the 11th of September, 2001, weve faced a similar heightened threat level. And weve been enhancing both the exchange of intelligence and security information and the assessment of that information, because thats the crucial element. – David Blunkett

Category:
Intelligence

Three-quarters of the sicknesses of intelligent people come from their intelligence. They need at least a doctor who can understand this sickness. – Marcel Proust

Category:
Intelligence

Any man who reads too much and uses his own brain too little falls into lazy habits of thinking. – Albert Einstein

Category:
Intelligence

Random Quotes

The passionate controversies of one era are viewed as sterile preoccupations by another, for knowledge alters what we seek as well as what we find. – Freda Adler

Category:
Knowledge

Ive always been – you know, my personality is motivating and encouraging. And so Im just being who God made me to be. – Joel Osteen

Category:
God

The Supreme Court of the United States… has validated the Nazi method of execution in… concentration camps, starving them to death. – Jack Kevorkian

Category:
Death

Wal-Mart doesnt really care about your faith. Wal-Mart cares if you have money to spend, and it is going to be as generic as possible in exploiting the holiday season for every buck it can make. – Richard Roeper

Category:
Faith