Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
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Other Quotes from
Intelligence
category

The E.U. has moved to combat global terrorism by instituting common European arrest and evidence warrants and creating a joint situation center to pool and analyze intelligence. – John Bruton

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Intelligence

Emotional intelligence begins to develop in the earliest years. All the small exchanges children have with their parents, teachers, and with each other carry emotional messages. – Daniel Goleman

Category:
Intelligence

Millions of dollars worth of advertising shows such little respect for the readers intelligence that it amounts almost to outright insult. – James Randolph Adams

Category:
Intelligence

You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment. – Alvin Toffler

Category:
Intelligence

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