Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
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Other Quotes from
Intelligence
category

A great many people think that polysyllables are a sign of intelligence. – Barbara Walters

Category:
Intelligence

Ive always felt that a persons intelligence is directly reflected by the number of conflicting points of view he can entertain simultaneously on the same topic. – Abigail Adams

Category:
Intelligence

The question that will decide our destiny is not whether we shall expand into space. It is: shall we be one species or a million? A million species will not exhaust the ecological niches that are awaiting the arrival of intelligence. – Freeman Dyson

Category:
Intelligence

Millions of dollars worth of advertising shows such little respect for the readers intelligence that it amounts almost to outright insult. – James Randolph Adams

Category:
Intelligence

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Sometimes what we believe as coincidence is really just getting ourselves caught in an angel booby trap. – Terri Guillemets

Category:
Fate

God is a thought who makes crooked all that is straight. – Friedrich Nietzsche

Category:
God

The future is always beginning now. – Mark Strand, Reasons for Moving

Category:
Future

All political thinking for years past has been vitiated in the same way. People can foresee the future only when it coincides with their own wishes, and the most grossly obvious facts can be ignored when they are unwelcome. – George Orwell

Category:
Future