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Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
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Other Quotes from
Intelligence
category

They say military have the so-called secret intelligence – this amount of intelligence must be very secret, since Ive never seen any intelligent military person, nor I have seen any sense in the bloody stupid wars. – Ozzy Osbourne

Category:
Intelligence

To expect the unexpected shows a thoroughly modern intellect. – Oscar Wilde

Category:
Intelligence

We ought to recognize that we have an offensive responsibility to take the war to the terrorists where they are. That responsibility has waned in the last year as military and intelligence resources were withdrawn from Afghanistan and Pakistan to be used in Iraq. – Bob Graham

Category:
Intelligence

People have taught me not to look for intelligence in rockmusic. – Andrew Eldritch

Category:
Intelligence

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The decision to write in prose instead of poetry is made more by the readers than by writers. Almost no one is interested in reading narrative in verse. – Robert Morgan

Category:
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I didnt want to be a writer, but I became one. And now I have many readers, in many countries. I think thats a miracle. So I think I have to be humble regarding this ability. Im proud of it and I enjoy it, and it is strange to say it this way, but I respect it. – Haruki Murakami

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To do the opposite of something is also a form of imitation, namely an imitation of its opposite. – G. C. (Georg Christoph) Lichtenberg

Category:
Imitation

Happiness resides not in possessions, and not in gold, happiness dwells in the soul. – Democritus

Category:
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