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Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
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Other Quotes from
Intelligence
category

Christianity taught men that love is worth more than intelligence. – Jacques Maritain

Category:
Intelligence

We should not only use the brains we have, but all that we can borrow. – Woodrow Wilson

Category:
Intelligence

If you imagine someone with 100 percent determination and 100 percent intelligence, you can discard a lot of intelligence before they stop succeeding. But if you start discarding determination, you very quickly get an ineffectual and perpetual grad student. – Paul Graham

Category:
Intelligence

Continuous effort – not strength or intelligence – is the key to unlocking our potential. – Winston Churchill

Category:
Intelligence

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My career started young and I was really ambitious, and then I had success and I hung out with people who were much older. I think I might have been temporally misplaced, so I thought I was 40. It was a premature midlife crisis. – Elizabeth Gilbert

Category:
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