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Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
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Other Quotes from
Intelligence
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God is another name for human intelligence raised above all error and imperfection, and extended to all possible truth. – William Ellery Channing

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And I argued with that intelligence estimate and I think it is a responsibility of policymakers to use their best judgment on the basis of the intelligence theyve received. – Frank Carlucci

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Policymakers have to make judgments based on the best intelligence they get. – Frank Carlucci

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Im a pessimist because of intelligence, but an optimist because of will. – Antonio Gramsci

Category:
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