Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
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Other Quotes from
Intelligence
category

An intellectual is a man who takes more words than necessary to tell more than he knows. – Dwight D. Eisenhower

Category:
Intelligence

If there are no stupid questions, then what kind of questions do stupid people ask? Do they get smart just in time to ask questions? – Scott Adams

Category:
Intelligence

Ive been called many things, but never an intellectual. – Tallulah Bankhead

Category:
Intelligence

In the aftermath of September 11, and as the 9/11 Commission report so aptly demonstrates, it is clear that our intelligence system is not working the way that it should. – Hillary Clinton

Category:
Intelligence

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While most of us know that we feel better after a good hearty laugh, science, in many cases, is yet to prove why. – Allen Klein

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Right now, Im following the Buddhist principle: Smile as abuse is hurled your way and this too shall pass. – Aishwarya Rai

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smile

Presidents and presidential assassins are like Las Vegas and Salt Lake City. Even though one city is all about sin and the other is all about salvation, they are identical, one-dimensional company towns built up by the sheer will of true believers. – Sarah Vowell

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Hesitation increases in relation to risk in equal proportion to age. – Ernest Hemingway

Category:
Age