Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
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Other Quotes from
Intelligence
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We will strengthen our security by building missile defense, restoring our military might, and standing by and strengthening our intelligence officers. – Mitt Romney

Category:
Intelligence

Intelligence is quickness in seeing things as they are. – George Santayana

Category:
Intelligence

The National Intelligence Director needs the authority to do the job we are asking him to do. That means power over the intelligence budget. And to be effective, to be allowed to do his or her job, they must have authority over the budget. – Leonard Boswell

Category:
Intelligence

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function. – F. Scott Fitzgerald

Category:
Intelligence

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Sympathy is the first condition of criticism. – Henri Frederic Amiel

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Who would not give up wit for power and beauty? – Mason Cooley

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I love romantic comedies. Theyre for me the easiest thing to do and the most natural to do. Theres nothing natural about holding an uzi hanging out of a moving van shooting at people. Thats not second nature to me, thank God. – Gabrielle Union

Category:
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Art is the beautiful way of doing things. Science is the effective way of doing things. Business is the economic way of doing things. – Elbert Hubbard

Category:
Art