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Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
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Other Quotes from
Intelligence
category

Nature shows that with the growth of intelligence comes increased capacity for pain, and it is only with the highest degree of intelligence that suffering reaches its supreme point. – Arthur Schopenhauer

Category:
Intelligence

All the intelligence and talent in the world cant make a singer. The voice is a wild thing. It cant be bred in captivity. It is a sport, like the silver fox. It happens. – Willa Cather

Category:
Intelligence

The intellect of the wise is like glass it admits the light of heaven and reflects it. – Augustus Hare

Category:
Intelligence

A lot of the things that weve been able to do in the last several years were Democratic ideas, including the structure for this new director of national intelligence. – Jane Harman

Category:
Intelligence

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One thing that is almost always said to me is, I grew up with you. They are meeting me and feel that they actually grew up with me. I was with them during their play hours and thinking hours. I was a part of their childhoods. Thats one of the most amazing things. – Mark Goddard

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Opera in English, is about as sensible as baseball in Italian. – H. L. Mencken

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