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Quote by Maurice Saatchi
Advertising must respect the intelligence of its audience and if i

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. – Maurice Saatchi

Other quotes by Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. Its the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi

Category:
Technology
Author
Maurice Saatchi
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Other Quotes from
Intelligence
category

Play is the only way the highest intelligence of humankind can unfold. – Joseph Chilton Pearce

Category:
Intelligence

There are only two races on this planet – the intelligent and the stupid. – John Fowles

Category:
Intelligence

I think what hes – what he believes, and he may be correct, I dont know, that we have some intelligence information that leads us to know some things about whats going on in Iraq that we havent revealed to others. – Lawrence Eagleburger

Category:
Intelligence

By the 2030s, the nonbiological portion of our intelligence will predominate. – Ray Kurzweil

Category:
Intelligence

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You know, at the end of the day, the only thing you have is trust and honor in this world. Thats all you have. All you have is your reputation built on trust and your personal honor. When you dont have that anymore, well, you know, there you go. Trust was broken. – George Tenet

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We must cultivate our own garden. When man was put in the garden of Eden he was put there so that he should work, which proves that man was not born to rest. – Voltaire

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My earliest acting memory is making up a play for my mom and dad called The Lonesome Baby. I have no idea what The Lonesome Baby was about. I just remember the title. But Im sure it was an epic. – Jane Horrocks

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You could read Kant by yourself, if you wanted; but you must share a joke with some one else. – Robert Louis Stevenson

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