We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. – Donald Norman
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. – Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman