We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. – Donald Norman
Isnt one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that its basically impossible to use text to show that. – Donald Norman