We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
Isnt one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that its basically impossible to use text to show that. – Donald Norman
Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
I never wore a tie voluntarily, even though I was forced to wear one for photos when I was young and for official events at school. I used to wrap my tie in a newspaper, and whenever the teacher checked I would quickly put it on again. Im not used to it. Most Bolivians dont wear ties. – Evo Morales
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism. – Simon Mainwaring