I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
Readers always seem to think that the author has some control over the design of their books. – Donald Norman
Isnt one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that its basically impossible to use text to show that. – Donald Norman
Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman