I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman
Isnt one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that its basically impossible to use text to show that. – Donald Norman
Beauty and brains, pleasure and usability – they should go hand in hand. – Donald Norman