I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
We expert teachers know that motivation and emotional impact are what matter. – Donald Norman
Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. – Donald Norman
A permanent base on Mars would have a number of advantages beyond being a bonanza for planetary science and geology. If, as some evidence suggests, exotic micro-organisms have arisen independently of terrestrial life, studying them could revolutionise biology, medicine and biotechnology. – Paul Davies