I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. – Donald Norman
In my opinion, no single design is apt to be optimal for everyone. – Donald Norman
Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman