The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. – Simon Mainwaring
Work with your competitors when the interest of the community and planet are at stake. – Simon Mainwaring
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. – Simon Mainwaring