The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. – Simon Mainwaring
Work with your competitors when the interest of the community and planet are at stake. – Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring
We think that democracy can change a lot of things, but were being fooled, because democracy is not the election. Weve been taught that democracy is having elections. And it isnt. Elections are the most horrendous aspect of democracy. Its the most mundane, trivial, disappointing, dirty aspect. – Gael Garcia Bernal