The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
Business practices and how we treat the planet are also in desperate need of re-humanization. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
I like cats…. When I meet a cat, I say, “Poor Pussy!” and stoop down and tickle the side of its head; and the cat sticks up its tail in a rigid, cast-iron manner, arches its back, and wipes its nose up against my trousers; and all is gentleness and peace. – Jerome K. Jerome, Three Men in a Boat (To Say Nothing of the Dog), 1889