A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs
In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs
You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes. – Steve Jobs
Vision gets the dreams started. Dreaming employs your God-given imagination to reinforce the vision. Both are part of something I believe is absolutely necessary to building the life of a champion, a winner, a person of high character who is consistently at the top of whatever game he or she is in. – Emmitt Smith