A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs
Ive always wanted to own and control the primary technology in everything we do. – Steve Jobs
When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want. – Steve Jobs
We dont get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what weve chosen to do with our life. – Steve Jobs