If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos
I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. Thats approaching evil. – Jeff Bezos
There are two ways to extend a business. Take inventory of what youre good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. – Jeff Bezos