If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos
The common question that gets asked in business is, why? Thats a good question, but an equally valid question is, why not? – Jeff Bezos
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. – Jeff Bezos
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. – Jeff Bezos