The simple act of saying thank you is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. – Simon Mainwaring
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring
What if Barack Obama established a Presidential Advisory Committee that would meet once every couple of months, bringing together the former presidents for a conference in order to seek their collective wisdom? There is a wealth of experience in former presidents that generally goes untapped. – Tony Campolo