The simple act of saying thank you is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In todays world of social media and smart phones, this is easy to do. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring