The simple act of saying thank you is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. – Simon Mainwaring
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. – Simon Mainwaring
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. – Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. – Simon Mainwaring