There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. – Simon Mainwaring
What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. – Simon Mainwaring
We need a better way to talk about eating animals, a way that doesnt ignore or even just shruggingly accept things like habits, cravings, family and history but rather incorporates them into the conversation. The more they are allowed in, the more able we will be to follow our best instincts. – Jonathan Safran Foer