Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. – Donald Norman
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. – Donald Norman
The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept. – James Collins