Ive been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology its the box it comes in. – Donald Norman
I prefer design by experts – by people who know what they are doing. – Donald Norman
In my opinion, no single design is apt to be optimal for everyone. – Donald Norman
User-centered design means working with your users all throughout the project. – Donald Norman
Technologists provide tools that can improve peoples lives. But I want to be clear that I dont think technology by itself improves peoples lives, since often Im criticized for being too pro-technology. Unless theres commensurate ethical and moral improvements to go along with it, its for naught. – Jaron Lanier