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Advertising may be described as the science of arresting the human

Advertising may be described as the science of arresting the human intelligence long enough to get money from it. – Stephen Butler Leacock, quoted in Michael Jackman, Crown’s Book of Politic

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

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Advertising is the principal reason why the business person has come to inherit the earth. – James R. Adams

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It is our job to make women unhappy with what they have. – B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of

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If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett

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