I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
Some of us are interested in directors, but really the vast majority of us are interested in actors. You experience the films through the actors, so theyre all locked into your imagination in some kind of layer of fantasy or hatred or wherever they settle into your imagination. – Danny Boyle