I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
Theres full consensus in the military that women shouldnt be in person-to-person combat. I dont know if we have enough experience to know whether this is the right approach. But women can be elsewhere. We have mandatory military service in Chile. I pushed for women in all areas. – Michelle Bachelet