I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. – David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
I was meant to date the captain of the football team, I was going to be on a romantic excursion every Saturday night, I was destined to be collecting corsages from every boy in town before prom, accepting such floral offerings like competing sacrifices to a Delphic goddess. – Elizabeth Wurtzel