I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
So Ive seen life as one long learning process. And if I see – you know, if I fly on somebody elses airline and find the experience is not a pleasant one, which it wasnt in – 21 years ago, then Id think, well, you know, maybe I can create the kind of airline that Id like to fly on. – Richard Branson