I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
So Ive seen life as one long learning process. And if I see – you know, if I fly on somebody elses airline and find the experience is not a pleasant one, which it wasnt in – 21 years ago, then Id think, well, you know, maybe I can create the kind of airline that Id like to fly on. – Richard Branson