When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring