When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. – Simon Mainwaring
Since an intelligence common to us all makes things known to us and formulates them in our minds, honorable actions are ascribed by us to virtue, and dishonorable actions to vice; and only a madman would conclude that these judgments are matters of opinion, and not fixed by nature. – Marcus Tullius Cicero