When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring
What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring
Not since the digital revolution in the early 90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. – Simon Mainwaring
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. – Simon Mainwaring