Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. – Simon Mainwaring

