Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. – Simon Mainwaring
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The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
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The difference between people who believe they have books inside of them and those who actually write books is sheer cussed persistence – the ability to make yourself work at your craft, every day – the belief, even in the face of obstacles, that youve got something worth saying. – Jennifer Weiner
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