There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than its ever been before. – Daniel Ek
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. – Daniel Ek