The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. – Simon Mainwaring