The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
Not since the digital revolution in the early 90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. – Simon Mainwaring