The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. – Simon Mainwaring
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way were running the engine of capitalism is not serving us well. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring