The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. – Simon Mainwaring
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Animals, they are one of the most beautiful gifts we have and, you know, if there are people that have compassion, there are very few people that put their money into animal rescue organizations. And if there is someone that has that passion, animals need all the help they can get. – Alyssa Milano