The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism. – Simon Mainwaring