Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone. – Jaron Lanier
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves. – Jaron Lanier
Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
I think complexity is mostly sort of crummy stuff that is there because its too expensive to change the interface. – Jaron Lanier