Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger
Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why –but the editorialists forget it –terrorists are reduced to bombs and hijacking. – John Berger
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