The people who are competing business-wise out there want what other successful labels and artists have. I dont want what they have I want my own path, my own sound, my own identity. Record labels care nothing about identity or artistic freedom, they want good business. – Joe Nichols
Then when I went to Iraq and saw the strength and character the men and women in our military service exhibit every day and their belief in what theyre doing, I knew I wanted to get that on film and share it with everyone. They are my inspiration. – Joe Nichols
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