A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. – James Cash Penney

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I wish I had coined the phrase tyranny of choice, but someone beat me to it. The counterintuitive truth is that have an abundance of options does not make you feel privileged and indulged too many options make you feel like all of them are wrong, and that you are wrong if you choose any of them. – Susan Orlean
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