The apothegm is the most portable form of Truth…. It is thus that the proverb answers where the sermon fails, as a well-charged pistol will do more execution than a whole barrel of gunpowder idly expended in the air. – William Gilmore Simms, Egeria: Or, Voices of Thought and Counsel for the Woods a

People will accept your idea more readily if you tell them Benjamin Franklin said it first. – David H. Comins, quoted in The Washingtonian, Volume14, 1978

One must be a wise reader to quote wisely and well. – Amos Bronson Alcott

But further, in order to embellish it with flowers of language and gems of thought, it is not necessary for this ornamentation to be spread evenly over the entire speech, but it must be so distributed that there may be brilliant jewels placed at various points as a sort of decoration. – Cicero, De oratore