But further, in order to embellish it with flowers of language and gems of thought, it is not necessary for this ornamentation to be spread evenly over the entire speech, but it must be so distributed that there may be brilliant jewels placed at various points as a sort of decoration. – Cicero, De oratore
Then your words of abuse today may turn into a universally valid principle of denigration, for words are magical formulae. They leave fingermarks behind on the brain, which in the twinkling of an eye becomes the footprints of history. One ought to watch one’s every word. – Franz Kafka, quoted by Gustav Janouch, Conversations with Kafka