Yes, its a mans world, but thats all right because theyre making a total mess of it. Were chipping away at their control, taking the parts we want. Some women think its a difficult task, but its not. – Cher

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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
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