Leaders grasp nettles. – David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy
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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
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