Leaders grasp nettles. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
Leaders grasp nettles. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy