The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, its impossible. Marketing meaning that in order to get people to come you cant just go, Hey, theres a great movie – were not going to show you anything from it but trust us! – Paul Feig
What I dont like is when I see stuff that I know has had a lot of improv done or is playing around where theres no purpose to the scene other than to just be funny. What you dont want is funny scene, funny scene, funny scene, and now heres the epiphany scene and then the movies over. – Paul Feig