The consumer isnt a moron she is your wife. – David Ogilvy
Advertising reflects the mores of society, but it does not influence them. – David Ogilvy
The consumer isnt a moron she is your wife. – David Ogilvy
Advertising reflects the mores of society, but it does not influence them. – David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
I dont want to get into the whos a hostage-taker discussion here, but what is the estate tax? Its a double tax on death. Economists will tell you that its really not a tax that soaks the rich, but its a tax on capital that deprives business investment and therefore job creation. – Paul Ryan