The consumer isnt a moron she is your wife. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
The consumer isnt a moron she is your wife. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. – David Ogilvy