The consumer isnt a moron she is your wife. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
The consumer isnt a moron she is your wife. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy