The consumer isnt a moron she is your wife. – David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy

The consumer isnt a moron she is your wife. – David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy
I think in politics, in Congress, you often do things that are Republican, or you do things because youre a Democrat. Sometimes thats good, obviously, and sometimes thats obviously bad. But in the news business, theres no such thing as Republican or Democratic news. News is news. – J. C. Watts