The advertisers who believe in the selling power of jingles have never had to sell anything. – David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
I feel like a hostage to fortune. Not that I am complaining. I wanted to play the role. But in truth I didnt think the show would be such a success. OK, I thought it would fail. Not because it was bad. I was confident it was good, but plenty of good things just sort of wither on the vine. – Hugh Laurie