The advertisers who believe in the selling power of jingles have never had to sell anything. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy