Sanely applied advertising could remake the world. – Stuart Chase
You start losing a client the moment you get it. – Jay Chiat
How big can we get before we get bad? – Jay Chiat
My real talent was for losing clients. – Jay Chiat
Now that Im a client, I understand what a jerk I was. – Jay Chiat
Advertising is the most fun you can have with your clothes on. – Jerry Della Femina
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards