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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. – David Ogilvy

Category:
Freedom
Author
David Ogilvy
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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy

Category:
Business
Author
David Ogilvy
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I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy

Category:
Art
Author
David Ogilvy
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Other Quotes from
Experience
category

Let us be about setting high standards for life, love, creativity, and wisdom. If our expectations in these areas are low, we are not likely to experience wellness. Setting high standards makes every day and every decade worth looking forward to. – Greg Anderson

Category:
Experience

I love music, and after my first experience with movies, I cant wait to do more. – Rihanna

Category:
Experience

Your own experience keeps taking you towards something. My book adds the hope that its a better something. – Moon Unit Zappa

Category:
Experience

You dont know what unconditional love is. You may say you do, but if you dont have a child, you dont know what that is. But when you experience it, it is the most fulfilling ever. – Regina King

Category:
Experience

Random Quotes

Trust is letting go of needing to know all the details before you open your heart. – Author Unknown

Category:
Trust

The message I take all round the world is Britain is open for business. – William Hague

Category:
Business

Consciousness is our only reprieve from Time. – Mason Cooley

Category:
Time

Each makes this cosmos and its construction the pivot of his emotional life, in order to find in this way peace and security which he can not find in the narrow whirlpool of personal experience. – Albert Einstein

Category:
Individuality