Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy
Category:
Author