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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything. – David Ogilvy

Category:
power
Author
David Ogilvy
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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. – David Ogilvy

Category:
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Author
David Ogilvy
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When you go visiting countries, you start reading the history of the place and you start getting into the culture, and then you have to leave. In my experience, all countries have hidden treasures. – Jo Nesbo

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Experience is the only prophecy of wise men. – Alphonse de Lamartine

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Observation more than books and experience more than persons, are the prime educators. – Amos Bronson Alcott

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Do I ever think Gossip will be really massive in America? No, I dont think itll happen – and thats fine. Its kind of nice because I get to experience everything at once. I get to come home and it not be weird, like in Paris or something. It is nice to be completely anonymous. – Beth Ditto

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