Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. – David Ogilvy

Category:
Age
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Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy

Category:
good
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

Category:
Advertising
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Other Quotes from
Experience
category

Theres no experience like on-the-job training. – Hank Azaria

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Experience

The wisdom of the wise and the experience of the ages is preserved into perpetuity by a nations proverbs, fables, folk sayings and quotations. – William Feather

Category:
Experience

Disease is an experience of a so-called mortal mind. It is fear made manifest on the body. – Mary Baker Eddy

Category:
Experience

The spectacles of experience through them you will see clearly a second time. – Henrik Ibsen

Category:
Experience

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Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration. – Abraham Lincoln

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Whats the subject of life – to get rich? All of those fellows out there getting rich could be dancing around the real subject of life. – Paul A. Volcker

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The good life is one inspired by love and guided by knowledge. – Bertrand Russell

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You know, in 1975 I couldnt get a job in New York City because I was American. The kitchens were predominantly run by French, Swiss, German, and basically I got laughed at. I had education, I had experience, but got laughed at because I was American. – Emeril Lagasse

Category:
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