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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy

Category:
Experience
Author
David Ogilvy
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Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy

Category:
good
Author
David Ogilvy
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Other Quotes from
Experience
category

In my experience, it is rarer to find a really happy person in a circle of millionaires than among vagabonds. – Thor Heyerdahl

Category:
Experience

Mysteriously and in ways that are totally remote from natural experience, the gray drizzle of horror induced by depression takes on the quality of physical pain. – William Styron

Category:
Experience

Mississippi Mermaid was a very special experience because we only had the dialogues for the scenes we were shooting the night before. – Catherine Deneuve

Category:
Experience

Ive had a lot of experience in independent film, and about how to choose. Youve got to be very discerning about where you put your five bucks, and where you cut and what you dont cut. – Ethan Hawke

Category:
Experience

Random Quotes

Politicians and diapers should be changed frequently and all for the same reason. – José Maria de Eça de Queiroz, translated from Portuguese

Category:
Election Day

If you take any world problem, any issue on the planet, the solution to that problem certainly includes education. In education, the roadblock is the laptop. – Nicholas Negroponte

Category:
Education

Jazz music is an intensified feeling of nonchalance. – Francoise Sagan

Category:
Jazz

I think that New York is not the cultural centre of America, but the business and administrative centre of American culture. – Saul Bellow

Category:
Business