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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

Category:
Advertising
Author
David Ogilvy
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Follow that will and that way which experience confirms to be your own. – Carl Jung

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Capital isnt that important in business. Experience isnt that important. You can get both of these things. What is important is ideas. – Harvey S. Firestone

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