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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy

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Business
Author
David Ogilvy
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