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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy

Category:
Business
Author
David Ogilvy
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I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy

Category:
Art
Author
David Ogilvy
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Other Quotes from
Experience
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Fundamental ideas are not a consequence of experience, but a result of the particular constitution and activity of the mind, which is independent of all experience in its origin, though constantly combined with experience in its exercise. – William Whewell

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Follow that will and that way which experience confirms to be your own. – Carl Jung

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Each morning when I awake, I experience again a supreme pleasure – that of being Salvador Dali. – Salvador Dali

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There is only one thing which can master the perplexed stuff of epic material into unity and that is, an ability to see in particular human experience some significant symbolism of mans general destiny. – Lascelles Abercrombie

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People living deeply have no fear of death. – Anaïs Nin, Diary, 1967

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When a novel has 200,000 words, then it is possible for the reader to experience 200,000 delights, and to turn back to the first page of the book and experience them all over again, perhaps more intensely. – Jane Smiley

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Only things the dreamers make live on. They are the eternal conquerors. – Herbert Kaufman

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We would all like to vote for the best man but he is never a candidate. – Frank McKinney "Kin" Hubbard

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