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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything. – David Ogilvy

Category:
power
Author
David Ogilvy
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The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy

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Other Quotes from
Experience
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The position that I take partly as a result of living in Asia is where you stop living according to your expectations and you become available to experience things as they are. – Martha Beck

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What one has not experienced, one will never understand in print. – Isadora Duncan

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The character and history of each child may be a new and poetic experience to the parent, if he will let it. – Margaret Fuller

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If you want plenty of experience in dealing with difficult people, then have kids. – Bo Bennett

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My humanitarian work evolved from being with my family. My mom, my dad, they really set a great example for giving back. My mom was a nurse, my dad was a school teacher. But my mom did a lot of things for geriatrics and elderly people. She would do home visits for free. – Cat Cora

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