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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy

Category:
Experience
Author
David Ogilvy
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Other Quotes from
Experience
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To me, the job of the artist is to provide a useful and intelligent vocabulary for the world to be able to articulate feelings they experience everyday, and otherwise wouldnt have the means to express in a meaningful and useful way. – Mos Def

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It is beyond a doubt that all our knowledge that begins with experience. – Immanuel Kant

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No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power. – James Cash Penney

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Men and women who have served in harms way experience higher rates of divorce and suicide. Many battle the debilitating effects and stigma associated with Post Traumatic Stress Disorder. – Ron Wyden

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