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Quote by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information. – David Ogilvy

Category:
Art
Author
David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years. – David Ogilvy

Category:
Age
Author
David Ogilvy
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy

Category:
Experience
Author
David Ogilvy
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Other Quotes from
Experience
category

My time at Shell was a most valuable experience because it taught me to look at the world in a long-term way. Shell takes a 20-year view on events and plans for different scenarios. It makes you see the world as a kind of large matrix. – Vince Cable

Category:
Experience

Life is trying things to see if they work. – Ray Bradbury

Category:
Experience

Experience teaches only the teachable. – Aldous Huxley

Category:
Experience

Once youre in a particular country, and youre surrounded by musicians who are so adept at traditional music, you suddenly realize how much there is to explore and digest and learn and experience. – Evelyn Glennie

Category:
Experience

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The future and eternity are two entirely different things. – Doug Coupland

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Every little kid has always wanted to be a race car driver. This gets some of that out. – David Alan Grier

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car

There is no knowledge, no light, no wisdom that you are in possession of, but what you have received it from some source. – Brigham Young

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The beef industry has contributed to more American deaths than all the wars of this century, all natural disasters, and all automobile accidents combined. – Neal Barnard

Category:
Politics