David Ogilvy's Quote - Can advertising foist an inferior product on the consumer? Bitter

Quote by David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. – David Ogilvy

Other quotes by David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. – David Ogilvy

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Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy

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Experience

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The experience gathered from books, though often valuable, is but the nature of learning whereas the experience gained from actual life is one of the nature of wisdom. – Samuel Smiles

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And so I think that if the person has the funds, the network, and the equipment to do this, and also the experience, which is the key factor, then they can be quite deadly. – John Abizaid

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Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit. – e. e. cummings

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Reading a book is like re-writing it for yourself. You bring to a novel, anything you read, all your experience of the world. You bring your history and you read it in your own terms. – Angela Carter

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