Our business is infested with idiots who try to impress by using pretentious jargon. – David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. – David Ogilvy
Good copy cant be written with tongue in cheek, written just for a living. Youve got to believe in the product. – David Ogilvy
I could play it safe by recording songs that are familiar, but am I expanding myself as an artist by doing covers? Its a catch-22. Its called show business: The word business is in it, and youve got to be a businessman. But then again, you have to be true to yourself as an artist. – Donny Osmond