How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring
Knowledge comes, but wisdom lingers. It may not be difficult to store up in the mind a vast quantity of facts within a comparatively short time, but the ability to form judgments requires the severe discipline of hard work and the tempering heat of experience and maturity. – Calvin Coolidge