Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. – Sun Tzu
If our soldiers are not overburdened with money, it is not because they have a distaste for riches if their lives are not unduly long, it is not because they are disinclined to longevity. – Sun Tzu
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. – Sun Tzu
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. – Sun Tzu
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring