Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. – Peter Drucker
We know nothing about motivation. All we can do is write books about it. – Peter Drucker
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. – Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker