I told you Im not going to criticize my successor. Ill just tell you that there are people at Gitmo that will kill American people at a drop of a hat and I dont believe that persuasion isnt going to work. Therapy isnt going to cause terrorists to change their mind. – George W. Bush
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring