Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
The reason we wouldnt make a seven-inch tablet isnt because we dont want to hit a price point, its because we dont think you can make a great tablet with a seven-inch screen. – Steve Jobs
In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs