The thing about the 600 words, I mean some day, you can do a very, very, very hard days work and not write a word, just revising, or you would scribble a few words. – J. K. Rowling
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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