There is only one way left to escape the alienation of present day society: to retreat ahead of it. – Roland Barthes
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology. – Roland Barthes
The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning. – Roland Barthes
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local caf? to the speech at a formal dinner. – Roland Barthes