That was always my frustration with so many of these shows, because design is not an ambush… its a relationship. You have to know how people move and live and work to be able to design for them. – Genevieve Gorder
Its about the power of design and the power of the human spirit. Its above paying anybody to do something stupid for money like reality television does – like ambushing people. – Genevieve Gorder
So, to really execute design in its highest form and making people feel joy, thats a great reward. – Genevieve Gorder
I think taking design out of the studio and really having a relationship with the people that youre making it for really convinced me of how powerful a thing design is. Its not just an aesthetic decoration. – Genevieve Gorder
It is well to know something of the manners of various peoples, in order more sanely to judge our own, and that we do not think that everything against our modes is ridiculous, and against reason, as those who have seen nothing are accustomed to think. РRen̩ Descartes, Discourse on the Method, 1637 (translated)