I dont particularly follow the Bauhaus school of design, where you make everything into a black box – simplify it. – James Dyson
The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues. – James Dyson
When you say design, everybody thinks of magazine pages. So its an emotive word. Everybody thinks its how something looks, whereas for me, design is pretty much everything. – James Dyson
People will make leaps of faith and get excited by your product if you just get it in front of them. – James Dyson