Its about the power of design and the power of the human spirit. Its above paying anybody to do something stupid for money like reality television does – like ambushing people. – Genevieve Gorder
So, to really execute design in its highest form and making people feel joy, thats a great reward. – Genevieve Gorder
That was always my frustration with so many of these shows, because design is not an ambush… its a relationship. You have to know how people move and live and work to be able to design for them. – Genevieve Gorder
The Deep South has a completely different history, both good and bad, that is fascinating for everybody. It makes people work together who usually dont, and that sounds like a cliche in so many ways, but it actually happened… and it happened because of a beautiful idea. – Genevieve Gorder