Its about the power of design and the power of the human spirit. Its above paying anybody to do something stupid for money like reality television does – like ambushing people. – Genevieve Gorder
I had the idea for the show like a year and a half, two years ago. And it was all about the things that I didnt like about TV. I was trying to create a positive solution for it. And it actually worked. – Genevieve Gorder
I think taking design out of the studio and really having a relationship with the people that youre making it for really convinced me of how powerful a thing design is. Its not just an aesthetic decoration. – Genevieve Gorder
The Deep South has a completely different history, both good and bad, that is fascinating for everybody. It makes people work together who usually dont, and that sounds like a cliche in so many ways, but it actually happened… and it happened because of a beautiful idea. – Genevieve Gorder