Its about the power of design and the power of the human spirit. Its above paying anybody to do something stupid for money like reality television does – like ambushing people. – Genevieve Gorder
So, to really execute design in its highest form and making people feel joy, thats a great reward. – Genevieve Gorder
That was always my frustration with so many of these shows, because design is not an ambush… its a relationship. You have to know how people move and live and work to be able to design for them. – Genevieve Gorder
I think taking design out of the studio and really having a relationship with the people that youre making it for really convinced me of how powerful a thing design is. Its not just an aesthetic decoration. – Genevieve Gorder